Television-Advertising

Who is BIZ USA Online? BIZ USA Online is a free small business advertising agency and resource center, founded by a women entrepreneurs for entrepreneurs. We created this site to be your resource center for articles about starting your own business and becoming a fist time entrpreneur, advertising agency for small business solutions. Inside our site you will find tips and suggestions on how to get started owning a business, practical information to help you grow your business from an idea to an actual business model. At BIZ USA Online we offer a free business directory to advertise your small business listing, you are more than welcome to signup here for a small business listing. BIZ USA Online:: Monroe, WA:: Small Business Resource Guide, Small Business Advertising Agency, Entrepreneur Resource Guide, Small Business Tips, Idea Into Reality, Free Business Listing, Free Advertising For Small Business, Small Business Directory, Small Business Domain Names, Small Business Plans, Business Startups, Business Consulting Firms, Business Structures, Small Business Financing, Legal Requirments, Product Market Research, Advertising & Marketing Your Small Business, Managment of Small Business

BIZ USA Home | Advertisie With Us | Advertising Center | Newletter

TV advertising has been around for years, telvevision allows you to reach the mass population locally, regionally, and even nationally for just a fraction of a cost.

Television benefits the savvy businessman by offering;

Impact of mass coverage

Repetition

Flexibility in getting attention of consumer

Prestige

Visual and audio capabilities,

Short lead time.

Independent stations and cable offer new opportunities by pinpointing local audiences

Conveying your message with sight, sound and motion

5 Tips to Starting a TV Ad Campaign

It's not necessary to spend millions to advertise with the big networks--reach your best customers with these 5 simple steps for launching a cable ad campaign. Just follow these five steps:

Target your audience. - Reaching your target audience with interest imaginable-from home and garden shows and 24-hour news to baseball and music videos.

Creating a simple one- or two-sentence target audience profile -with basic demographics (gender, age, household income and any other important characteristics).

If the product or service you're marketing is tied to a hobby or special interest, such as home improvement, be sure to include it in the profile.

Consider geography. You can target prospects within a small radius, or on a citywide, regional or national basis.

Target audience profile -example: women; ages 25-54; with household incomes of $75,000-plus; who are homeowners, enjoy gardening and reside in XYZ areas.

Contact the cable systems. - Plan to advertise in multiple markets

Contact the cable system provider in your market area, since many cable companies have extensive coverage areas.

Comcast, for instance, works with small-business owners in markets from Los Angeles to Miami through its advertising sales division, Comcast Spotlight. In South Florida alone, there are 19 different Comcast zones, and you can choose to advertise in as many as you want.

Identify the right programming. - The advantage of advertising on cable TV is that specialized programming successfully hooks audiences.

Whether they're watching a hockey game or a fashion makeover, engaged viewers are more likely to see your spot and less likely to pay attention to other tasks.

Provide your cable sales rep with your target audience profile, request a proposal based on research from Nielsen Media Research and Scarborough Research showing the best-targeted programming to reach your prospects by using between 40 and 60 different networks.

Set your budget. Maintain a budget a minimum of $1,500 per month for your spot buy.

Negotiate for a combination of fixed-position spots,

Get a guarantee to air during specific programs

Run-of-station spots on the networks you choose. Run-of-station spots cost less but may air at any time, such as after midnight.

specify the hours (or parts of the day) during which your spots may air.

Produce your spot. - Cable companies seeking small-business advertisers have jumped into the production business.

Comcast Spotlight produces local spots from just under $500 to about $1,200, depending on the market, including scripting, shooting, post-production and a professional voice-over.

Even spots with actors and custom jingles can be created affordably. These spots have a more "local" look than big-budget ads from McDonald's and Nike.

Successfully capture the attention of viewers for a whole lot less.