Outdoor-Advertising

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There are a number of reasons for the recent interest in billboard advertising, none which is cost efficiency. Compared to other forms of advertising, billboards are a relatively inexpensive way to get your point across to the general public.

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The newspaper ad is only good for a day

A television commercial only lasts about thirty seconds.

A billboard ad is working for you twenty-four hours a day, seven days a week.

Billboard advertising cost can range from about $700 to $2,500 a month. At that rate, ten billboards could run as much as $25,000 per month. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same.

Billboard advertising’s cost efficiency. Now and then!

Billboards had to be hand-painted – a time-consuming and costly venture.

With today’s computer technology - billboards are designed on a computer screen, printed to vinyl or poster paper, and glued to the billboard structure.

Results in higher quality ads for less time for less money.

Before you jump into billboard advertising for your business, there are a few things you need to understand.

Limited space for information on a billboard - A billboard won't convey as much information as a print ad, It’s just not possible. Keep your ads short and snappy. When it comes to billboards think more visuals, less words.

Billboards are effective, but they have their limitations - Business owners view billboard advertising as one part of a balanced marketing strategy. A balanced marketing strategy involving print, broadcast media, and billboards is key for attracting and retaining new customers.

Know your market. Since the majority of people who own automobiles are typically more affluent and mobile, billboard ads tend to target middle- to upper-income demographics. It also pays to be aware of the traffic patterns of your target customer base. This will be invaluable in helping you find the right placement for your business’ billboard ads.

It has been proven time and time again that billboard advertising is the most cost effective way to reach a desired target audience. Billboard advertising is the best way to make the biggest impact possible. As society becomes more mobile the outdoor audience increases. The statistics are staggering. Presently over 125 million Americans commute to work daily while driving 3.4 trillion miles annually. The number of personal vehicles on the road has increase 147% in the last twenty years. Couple the staggering statistics of Americans driving patterns with the multiple corporate outdoor advertising case studies and its plain to see why outdoor advertising is the most effective advertising medium.