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You can literally lose web traffic by not following these 6 Top Tips!

First lets start with some definitions.

Internal linking - is the links on your website that point to other pages within your same website.

External linking - is when you link to another website.

Back linking - is when other websites link back to your website.

When developing or refining your internal linking structure for your website.

You will achieve two things.

Your website will be better from a user's perspective.

You will increase pagerank in Google.

Google rewards you for doing things that make the website user's experience easier and better. In fact, we recommend that you create, design and link your website together in a way that benefits the visitor first. Your visitors are most important, not Google rankings.

Remember links from other websites that point back to your website are essential in getting top search engine rankings, especially with Google. These links vary in their effectiveness and value depending on the website from which they're coming.

1. Use text links in your navigation or footer for all your important pages and main sections. Search engines cannot follow image links or links created in JavaScript, they can only follow simple text links.

This is the first thing we look for when reviewing a website for a client.

This is a very easy and an extremely effective and not all sites use it. Some artsy Web designers add cool buttons, which are images, to all the main sections of the site, but neglect to include text links as well. Or a programmer decides to make the website's navigation a dynamic drop down menu in DHTML or JavaScript but forgets to include text links to the same pages represented in the menus.

So if you want search engines to visit and index (or record) ALL your website's pages, be sure there are text links pointing to all the main sections of your site and to all your important pages.

2. Make use of the rel="nofollow" HTML tag. Google created this tag which tells them NOT to count the link in their search engine ranking algorithm when used on a link. There's debate that maybe Google does count them a little, or will some day in the future. But for now, this tag does greatly decrease a link's value in Google's eyes.

Think of the implications. Imagine if you had a website with hundreds or thousands of pages and used the nofollow tag throughout. To understand how to implement this tag, see the two links in HTML below, one without it and one with it correctly included.

<a href="http://www.yourwebsite.com">Your Website</a>

<a href="http://www.yourwebsite.com" rel="nofollow">Your Website</a>

Finally, if you have pages such as a privacy page, terms page, checkout pages or contact pages that you don't care if they rank well in Google, be sure to use the nofollow tag when creating internal links to these pages.

3. Use descriptive & different phrases to point to the same inner page. The words that are in the text of a link (also known as the anchor text) affect your search engine rankings. For example, the anchor text in the two links above is "Your Website". If enough of these links that were on quality and valuable sites, including your website's inner pages, pointed to the same page, it would eventually rank well in Google when someone searches for the phrase "your website".

Make the anchor text in all your internal links the phrases you want the pages to be found for in Google. If you have a page that sells "organic baby clothes", make the anchor text in links on other pages within your website that point to this page "organic baby clothes".

Do it like this:

<a href="http://www.yourwebsite.com/organic-baby-clothes.htm">Organic Baby Clothes</a>

Going back to tip # 1 above, you would be far better off making the anchor text in all your footer links as descriptive as possible. If you want to rank well in Google for "affordable organic baby clothes" then use this in your links that point to this page:

<a href="http://www.yourwebsite.com/organic-babyclothes.htm">Affordable Organic Baby Clothes</a>

Finally, vary your anchor text when pointing to the same page within your website. For instance, on some of your pages you could link to your organic baby clothes page with the anchor text of "organic baby clothes", then on other pages link to it using "affordable organic baby clothes" and then maybe use "organic baby clothes that are pink". This allows you to get the page ranked for multiple terms and helps the user since you're being descriptive and making your anchor text better match the content of the page it's on.

4. Make links in your content: If you have text on your site, make some of the words within the text, links that point to other pages within your website. For instance, if you have an article about organic baby clothes, or a page that describes how great your organic baby clothes are, make the first or second occurrence of the phrase "organic baby clothes" in the text a link that points to your Organic Baby Clothes page.

5. The Home link solution: If your website is typical, you'll probably have a link on every page that points back to your homepage. And you should because this helps users. By doing this, you're supplying a lot of link value to the homepage since it is getting all these internal links pointing back to it.

The other option is to add the nofollow tag to all your 'Home' links, thereby canceling out the word "home" altogether.

6. Make important pages at most 2 folders deep with your site and at most two clicks away from your homepage.

The farther away a page is, the worse pageranks get. So if you put a page in a folder that is five folders deep within your website folder structure, Google will likely consider that page not as important as a page only one folder deep. Also, make the pages in your website that are most important to get ranked two or less clicks away from the homepage. This is good for users and allows Google to index these pages more quickly.

By following these top six internal linking tips, you'll be far ahead of the competition, you'll rank better in Google and you'll be making your website visitors' lives easier.