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Inform your Public with a Newletter
A newsletter is an excellent way of informing your public of the services and products you have to offer, here are some tips to get you started!
1. Give real-life examples - Describe an opportunity you’ve offered for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you’ve helped customers address challenges — “case studies” if you will. This positions you as the expert in your readers” minds more than your coming out and saying so.
2. Think of three areas - Which you’d like your clients to think of you as a resource. Now develop content in those areas. For example, as a professional web developer, I really enjoy working on Web sites. To help I encourage my clients and prospects to hire me for these projects.
3. Read industry publications for ideas. Are there any hot issues in your field right now? The more controversial, the better. Don’t be afraid to offer your own opinion — your readers want to know it. After all, YOU are the expert!
4. Write down 8 questions - Clients have asked you in the past. You know, the ones they ask you over and over. Answer each in a short article. If you publish monthly, that’s 12 months' worth of content, right off the bat!
5. Learn anything new lately - From an industry conference, workshop, seminar, or insightful article? Pass on any gems of advice you’ve learned elsewhere — just give them full attribution. Or give your opinion of the event or article itself — your readers will appreciate your honesty.
6. Offer a list of your top 5 or 10 tips - On a certain subject. It’s much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top.
7. Interview associates - Whose expertise would interest your readers. E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version.
8. Recommend books and resources - That you use, and offer full reviews on them. Feature reviews of my favorite four copywriting resource books. I then later posted them at my Web site.
9. Invite readers to write you - With their own questions, and answer one in each issue. Right after their question, publish the person’s name, business, e-mail, and Web site address.
10. Invite readers to send in profiles. - Ask them to tell you about themselves — their names, businesses, locations, and how they use the information gained in your newsletter. Feature one profile in each issue or one every few issues.
11. When all else fails, borrow an article - There are dozens of Web sites offering hundreds of articles that you can use in your newsletter. The articles are free and available for you to use immediately. The only catch is you’re required to leave the entire article intact, including the author’s promotional information.
Here are three places to check out for free content:
Business Article Announce List — www.groups.yahoo.com/group/aabusiness
Marketing Seek —
World Wide Information Outlet —
One last note: Keep in mind that if your newsletter’s main objective is to get you more clients and customers, you should not feature other writers' articles more than once.
